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How to use Facebook groups as a patient community

How to use Facebook groups as a patient community

When my husband and I created our website Diabetes Strong in 2015, one of our greatest challenges was to find a way to communicate directly with our community – outside of just comments on individual blog posts and our newsletter. A review of the existing diabetes forums and message boards ...

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50 Social Media Healthcare Statistics to Watch

50 Social Media Healthcare Statistics to Watch

Every healthcare company should be taking notice of social media trends. It’s true that social media is a rapidly evolving landscape, but all signs point to its continued dominance over traditional media when it comes to reaching targeted audiences. Ad spending on social media has grown exponentially over the last ...

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For Health Communities, Facebook is Too Important to Delete

For Health Communities, Facebook is Too Important to Delete

No one is happy about Facebook’s failure to protect our data, including its CEO, Mark Zuckerberg, who issued a mea culpa in newspaper ads over the weekend. “This was a breach of trust and I’m sorry we didn’t do more at the time,” Zuckerberg said. “We have a responsibility to ...

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