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Patient Opinion Leaders: 4 Major Opportunities for Impact

Patient Opinion Leaders: 4 Major Opportunities for Impact

Patient Opinion Leaders: A New Breed of Influencer “Knowledgeable patients and caregivers who are passionate about sharing what they know with others”- that’s what defines patient opinion leaders (POLs). They don’t claim to have diagnostic skills and they don’t give medical advice. However, they do want to help others who ...

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Do You Practice Savior Behavior?

Do You Practice Savior Behavior?

A few years ago, I had a delusion that I was Wonder Woman incarnate and penned these words: “I am thrilled to say that my invisible Wonder Woman cape and tights are in the Jeep (along with my faerie wings, which are tangible and colorful) and I don them less often these days. ...

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